The approach to GetMeBro! was very different from previous projects. The intention was to release small incremental upgrades every month directly to our players. Based on their feedback the gameplay and game UI were evolved. It has helped to develop new features rapidly and learn from recent mistakes.
As the only designer, I was responsible for all visual materials and the game design (levels, obstacles). I was also responsible for the development of all websites with GetMeBro! content.
The game is featuring over 300 levels on 3 different arenas. Players can customize their character with more than 100 items from 9 treasures available in the game store. Hundreds of particles and assets were made for obstacles and abilities to make the game as slick as possible.
Over the time the UI has changed dramatically however the main goal remained the same - let players play online effortlessly.
In the beginning, the game had just one play mode and simple store. Later on, treasures, store offers, statistics and daily quest were added. It has required dramatic layout changes where the play button and the player’s character are dominant elements.
While preparing PC version new game modes were introduced and new play screen added. This was a big experiment with a much more cluttered layout which ended up dramatically increasing revenue and retention rate. The layout has become dynamic. It was changing based on a player’s progress and skill level. New players have been approached with tiles leading to the tutorials. At the same time, veteran players have had everything all they need on one screen.
One of the main features of the game is the ability to participate in real time tournament. Each tournament has unique gameplay and style. This required a different emblem for each tournament.
To support communication with players and maximize the brand awareness I designed different e-mail templates, marketing materials and prints (stickers, posters, hoodies).