The goal was to launch a website and later on an app that will be able to provide the best route via public transport. The biggest challenge was to create a product that is heavily ad driven (the only source of revenue) but user-friendly and simple at the same time.
All products of Bileto are currently available for the Czech market only.
Starting with wireframes we’ve been able to establish basic element layout, website’s navigation and structure.
During this phase, I am always trying to involve as many team members as possible to collect valuable feedback. Testing these wireframes with focus groups has helped us to fix several problems even before the first line of code.
Creating the design of the website has been quite challenging since the client has decided to keep the old branding but make it “cooler and more beautiful”.
Choosing the right design is always a subjective task. Before I start designing anything else I present multiple color and style options for a single page. These designs are usually not pixel perfect: the goal is to set the mood and then create actual product screens.
In this specific case the key decision was to select an option that will look best with heavy ad presence and will satisfy all the stakeholders.
I always create a documentation in a form of style guidelines and reusable elements library. This documentation helps developers and designers to create elements which fit nicely within the current design. In the Bileto project, I’ve used the Invision’s DSM.
The entire process was repeated again for the upcoming mobile app. The main goal was to create an app that will be able to find transfer in just one tap.
The part of this process was an app icon design as well as the design of all the necessary promo materials for Google Play and Appstore.
To support communication with users and maximize the brand awareness I’ve designed different e-mail templates, marketing materials and prints (stickers, leaflets, t-shirts).